Helping VIIA reach new and existing audiences with fun and snappy social media ads.

{intro}

Working closely with Three Omens' creative and ad buying teams, I was responsible for translating high-level ideas and copy into visually engaging static ads. Over three months, we delivered weekly trays of 24+ static ads across four distinct themes or “trays,” crafted to test tone, targeting, and performance.

Year

2024

My Role

Creative Direction, Social Media Ads, Visual Design

Adobe Photoshop
Figma
Jitter
{process}

October prioritized message testing—exploring bold humor, soft wellness tones, and product-led storytelling across Dreams, High Love, and brand content.

In November, we shifted to performance-driven holiday campaigns, leaning into clean, festive visuals, while ensuring copy stayed compliant with ad platforms.

December brought lifestyle-focused ads tied to intimacy, celebration, and self-care—helping drive seasonal traffic, boost bundle purchases, and clarify VIIA’s position in the wellness and cannabis space.

{outcomes}

Each month’s top performers informed the next, helping us refine tone, visuals, and messaging precision. The result: a flexible, high-converting ad system that elevated VIIA’s seasonal presence while keeping the brand visually fresh, clear, and fun.

There's more to 👀
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Web Design + Development
Tiny Lion
Website
2024

A portfolio refresh for Tiny Lion, built around motion, storytelling, and easter eggs. A fearless, expressive site for a sound studio that doesn’t play it safe. *RAWR* 🦁

Let's chat!

Working hard*
Hardly working*

10:32 am (PST)

a cat typing on a laptop
a man is meditating in his living room

*Office hours | 9am-5pm PST

for companies

Have a project in mind? I’d love to hear more. Whether you're ready to go or still exploring, feel free to reach out—excited to find out what you’re working on.

for creatives

Curious to collaborate? Drop me a note—happy to connect and explore ideas.