Scaling smarter: a strategic 5,000-page migration to Webflow for Elliott Davis.
The project started with a deep dive into their existing structure: thousands of URLs, multiple collections, and a dense web of interlinked content. I analyzed their entire link architecture to preserve SEO and avoid broken paths post-migration.
One of the biggest challenges was designing a clean CMS structure for a highly relational site. Solutions were categorized by business needs, industries, and services—all of which needed to connect to people, locations, resources and more. I built a streamlined Collections Mapping system that reduced CMS sprawl and made ongoing edits much easier for the internal team.
On the dev side, I led the site architecture and build in Webflow—bringing consistency, clarity, and scalability to a site that had grown increasingly hard to manage.
The result: a fully migrated, optimized site with over 5,000 pages—no broken links, no loss of structure. The internal team now has a cleaner, more intuitive CMS system, giving them full ownership of updates without relying on developers for every change.
Live website: https://www.elliottdavis.com/
A portfolio refresh for Tiny Lion, built around motion, storytelling, and easter eggs. A fearless, expressive site for a sound studio that doesn’t play it safe. *RAWR* 🦁
With Three Omens, I led visual ad design for VIIA Hemp—crafting seasonal, high-performing social campaigns for a cannabis edibles brand with personality.
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A poetic, interactive portfolio for Guzel Khos, built around color, mood, and motion—echoing the slow reveal of film photography in a digital space.
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